Just imagine... 

... if you were at your 90th birthday party and looked back...

... and realised you had never got round to writing that best-selling, world-changing, business-growing book you had been dreaming of...

... how would you feel?

And that person out there, lying awake at night,
dreaming of the solution that only your book can offer...

... how would they feel?

There are a million reasons why not to write your book.

Maybe you're too busy.

Perhaps you've got too many ideas and don't know how to focus on the most important one.

Maybe you struggle with writing; it's not your thing or you hated English at school or you struggle with dyslexia.

Perhaps you're not sure where to start - it all feels so daunting.

Is it that you feel you're not .... enough? Experienced enough? Old enough? Young enough? Clever enough? Expert enough? Good enough? Important enough? Well-known enough? The list goes on...

Maybe your friends, family and loved-ones simply wouldn't understand and you're concerned about how they might react?

Perhaps it feels like too big a project and you're worried it will be a waste of time, if you don't finish it?

Or maybe you're secretly scared that no one will buy it and you'll have to crawl under the table at your virtual launch party and drown your sorrows in a mug of gluten-free, dairy-free, sugar-free chai-ethically-sourced-nut-milk-latte and a box of recycled-paper tissues.

We all have our favourite  legitimate reasons  excuses. What are yours?

Want to figure out your own, hidden excuses?

I can't write my business-growing, world-changing book,


Write at least five finishes to that statement and there are your secret fears and worries.

For me, it was, "Who am I, to write a book?!"

For years, my personal favourite 'excuse' was my fear of trolls.

I got trolled really badly, back in 2008, after a newspaper interview and it was years before I could face the idea of seeing my name in print again. Even now, clicking 'send' for that final manuscript to go to the printer can feel like being summoned to the Headmaster's office and not knowing whether you're going to get yelled at or hear a round of applause.

Of course, there was a generous dose of "I don't have enough time!"

But mostly it was good old Imposter Syndrome: Who am I, to...? that got in my way.

Over the past ten years I have done my 'inside work' and thousands of hours of studying and how-to research to figure out how to become an author. I have had five life-changing books published.

But I still didn't think of myself as an 'author'.

Who was I  to call myself an author?

The thing is that all of these fears, excuses, limiting beliefs and hidden blocks are fixable - surprisingly easily - when you know how.

So, early in 2017, I used the tools I love to share with my students to overcome a 30-year-old limiting belief that I couldn't write a story. I waited. Nothing felt different. I felt gutted.

Then, two days later I had drafted seven novels and the first one was published within five months. Readers have described it as 'unputdownable'. The sequel comes out this November.

What this taught me was two-fold:

1. You're not an author until you allow yourself to become one - and that's an 'inside job'

2. When you clear out your hidden blocks, and have a clear writing strategy, inspiration flows and you magnetise your dream readers.

What Might Publishing Your World-Changing Book Do For You?

Common 'side effects' include:

Making a bigger difference in the world by having an easy way to reach pretty much everyone on the planet who resonates with your message.

Getting to help more people with less effort.

Filling your courses / workshops / coaching book more easily - with better clients - and faster.

Having complete strangers call you and ask to work with you - and they're a perfect fit.

More easily landing speaking gigs, PR opportunities, interviews and expert exposure.

Having people recognise you and want to meet you at conferences and events.

Finding great Joint Venture opportunities that provide win-win results for both of you - and your audiences.

Having the credibility that means potential clients no longer haggle over your pricing or your terms and take your work together more seriously.

Earning more regular income, by working fewer hours, and only working with clients you love, giving you more time and money with your loved-ones and leaving you feeling less stressed and happier.

But to achieve all of this, it's essential to write the rig​ht book, not just book.

Most self-published end up doing that with their second book - as they undo the mistakes from the first.

That's not what I want for you. I want to make it as easy as possible for you to write your best-selling, business-growing book in the coming year.

Want to know how to avoid the most common mistakes that mean most writers never publish and most books sell fewer than 250 copies - or leave their authors broke (or both)?

Join Me For The 2020 Author Mastermind

I'm running the an Author Mastermind for business owners who dream of writing a non-fiction book that grows their business and helps them to make a bigger difference in the world.

It's a unique blend of practical strategy, creative writing challenges (yes, they help with non-fiction, too!) and the little-known 'inside work' that makes the difference between 'meh' and 'wow!' with your book and its launch.

Join Me And You Will:

  • Have a clear understanding of the one key problem your book solves for your hungry readers
  • Know how to do free market research that proves whether or not your book will fly, before you spend months writing it
  • Know how to avoid the most common mistakes that mean most writers never publish and most books sell fewer than 250 copies - or leave their authors broke
  • check
    Have a solid understanding of the key steps to creating your world-changing book - and the support you'll need to make it happen
  • check
    Develop your 'writing muscle' with regular practice and feedback - including stretching your writing comfort zones, whether you're a newbie or an old pro
  • check
    Understand how your book will fit with your business plan - and know what might need to drop off the table, to make it happen
  • check
    Know how you're going to build your launch plan and tribe-building into your writing process, so that when you publish you have hungry readers desperate to buy from you
  • check
    Have identified the hidden blocks and secret self-sabotage fears that might derail you - and have a plan for handling them
  • check
    You'll have cranked up your confidence and will be raring to go with the next step of your journey
  • check
    Have decided whether or not 2020 is the year you say YES to your dream of writing and publishing your world-changing book!

Just Imagine...

... waking up to an inbox full of thank you messages from total strangers...

... telling you how you changed their life with your book.

Want to take your next step towards making this your new normal?

Join Me For This Inspirational Year-Long Programme, To Get Your Book Out There And Changing The World!

What Will You Be Covering?

From January to March, you'll learn exactly how to write your brilliant book with practical strategies to make it as easy as possible for you.

In April, you'll be ready to dive in and get writing.

And you've got support for the full year, from your first idea to beyond your launch.

In addition to regular writing exercises (all in bite-sized chunks), here's an overview of what you'll be covering. You get a new module every two weeks from February to April, to allow you to implement what you're learning. Plus you've got me in the forum and bonus Facebook group on weekdays to bounce ideas, to celebrate your successes and to get answers to your questions.

And there is a fortnight Q&A session throughout the year to keep you on track and for brainstorming ideas.

Module 0

January 2020

Why do you want to write a book?

To kick us off, you'll be looking at all the reasons why you want to write a book - and finding out why some of the most common ones are brilliant reasons why NOT to write one!

Plus you'll discover the little-known secret to keeping yourself motivated - actually getting your book done - from writing your first word to six months after your launch - and beyond.

And if you haven't yet done my Nail Your Book Idea training, this is when you'll work through that.

Module 1

February 2020


Why would anyone want to read it?

How to avoid the #1 mistake that means no one apart from your mum and your best friend will buy your book, no matter how brilliant it is?

In module 1 I'll be sharing the five reasons why your dream customers WISH you would write your world-changing book. You'll learn insider secrets from my days as Head of Market Research at Dyson to figure out what your dream readers are looking for - so they feel like you're reading their mind (in a good way!).

And you'll learn the top 5 questions you need to ask yourself, to make your book stand out in a crowded marketplace.

Module 2

February 2020


How to write a book that will grow your business

In module 2 you'll learn my favourite ways to make sure your book grows your business - and it's so much more than being 'just a business card'. Learn how to subtly weave these triggers in to your book, to avoid the #1 mistake that means most NY Times best-selling authors are broke.

Plus  you'll discover ten things you could do in under ten minutes to test whether your book will fly off the shelves or gather virtual dust, before you even write a single word.

Module 3

March 2020


Understanding the readers' journey

Module 3 is all about how to get that mess of ideas out of your head and into a compelling, unputdownable book. You'll learn how to avoid the single, biggest mistake that means that most books end up as a dust-collecting shelf-ornament, rather than a world-changing client-magnet.

I'll be spilling the beans on gems from 15+ years as an NLP Trainer, specialising in how to structure courses and books, and my original training in lean manufacturing & six sigma, so you can learn the process for translating your inner genius into something that creates transformations for your readers, on their sofa in their PJs.

Plus this is the module that you'll dig deep and uncover the 4 hidden blocks that mean most authors will never publish - or they subconsciously sabotage their book's success. This is the invisible key to success that most writers miss out.

You get a couple of weeks to work through this one - it's the most important part of our work together, once you have nailed your best-selling, business-growing book idea.

Module 4

March 2020


Writing Secrets

You'll already have started on your book by this point. And to help you make it unputdownable, I'll be sharing how you can use the information you gathered in modules 2 and 3 to write in a tone of voice that your reader finds irresistible.

It helps you to build deep rapport. It gets them feeling like you're sitting by their side.

Plus I'll share with you the three super-common language mistakes that most authors make, which mean you're giving your reader permission to give up on what you're teaching.

It's the secret key to growing a tribe of raving superfans. And it's surprisingly simple - and great fun - when you know how.

Module 5

April 2020


Planning for success

In module 5 we'll be talking about how to build a tribe of hungry readers, even if you haven't started writing yet, and my favourite secret to get them to make your book brilliant, not bleugh. Plus we'll cover how to sell out your first print run (if that's the way you want to publish).

You'll learn why launch planning isn't something you add on at the end, once the book has gone to the printer, but something you start when you write your first word.

And it's also the module you'll be working on your book's business plan - so you can make sure it will give you a great return on your time and financial investment.

Plus you'll get clear on whether you want to self-publish or go for an agent / book deal - and you'll be in the perfect position to do so.

BONUS Module 6

April 2020


The practical side of printing a book

This is all about how to get your book out there to the world, if you go the self-publishing route.

You'll learn what works and what doesn't.

You'll demystify the pros and cons of decisions like 'print on demand' versus print run. And you'll find out how to get your book into traditional stores, even if you don't have a publisher.

Plus we'll talk about how to run a virtual book tour to guarantee launch success.

The training materials for each module are published at 9am (UK) on Monday mornings, fortnightly, from February to April 2020. So they're there for you at a time that works with your schedule.

I'll be doing ad hoc live Q&As in our bonus Facebook group, to cover any questions you have about them and to make sure you have what you need.

The group Q&A calls (via Zoom) are on alternate Thursdays at 2pm UK / 9am EST, so that everyone gets a chance to join in with them, wherever you are in the world.

And There's More!
You get fortnightly group mentoring Q&A calls throughout the year, to keep you on track, get answers to your questions and give you the accountability you need, to get your book done and out there.

What We're NOT Doing!

You're not going to be forcing yourself to finish your book in 30 days. Believe me, it'll be pants.

There's more to writing a brilliant book than vomiting it onto voice transcription software over a weekend.

You're not going to be giving up on sleep / abandoning your business / having your loved-ones thinking you've emigrated, just to hit some artificial time goal.

Instead, you're going to lay strong foundations and have the life-changing accountability of your Mastermind tribe, to make it easy to create your world-changing, best-selling, brilliant biz-growing book in 2020.

How You'll Get Results

This is a mastermind, so you will need to carve out some time to make the most of it (don't worry - I can help with that!). But it's all designed to produce results quickly, with as little time and effort as possible.

Here's what you'll be getting:

Step by Step How-To

These comprehensive, but bite-sized, training videos & workbooks are specially designed to guide you through the writing process, from 'great idea' to 'done'.

Fortnightly Writing Challenges

From February to May, you'll get fortnightly exercises to develop your writing muscles, discover how to make it easier to feel inspired, and get friendly feedback from your peers to improve your writing skills, whether you're a beginner or a pro.

Bite-Sized Inspiration

I'll be doing short livestreams in our group, sharing things I wish I had known when I started my author journey, ten years ago - things you'll be super-glad you'll know by the end of our time together!

Accountability & Feedback

Between the forum, the bonus Facebook group, the live Q&As and the training videos, you'll have plenty of feedback, support and accountability. Writing can feel lonely and this interaction makes a huge difference to your likelihood of success.

Deep-Dive Bonuses

You'll get my much-loved course on how to handle imposter syndrome - for authors. Plus there's my masterclass on how to 'magically' make more time. And you'll get my 'publishing planner' timeline cheat sheet, so you know exactly what to do and when.

You Are Not Alone

You get access to my private forum, where you'll post the exercises from each module for feedback from me and your fellow Masterminders. Plus you have our friendly Facebook group, as a bonus. I'll be popping in on weekdays with pep talks, to celebrate your successes and to answer questions. We'll have the fortnightly live Q&As, too. 


Sign up today by 30th June 2019 and you will get four quarterly 1:1 session with me, to nail your book idea, hone your synopsis, get total clarity on your book's structure and supercharge your launch and marketing plans.

This would normally cost an extra £995.

Who Is This Author Mastermind For?

It's perfect for you if you're a business owner or Passionate World Changer on a mission to make a bigger difference in the world and 'writing that book' has been on your wish list for years, but not yet happened. You'll get more from this programme if you already have past clients and case studies you can draw on, rather than if you're just setting out on your business journey.

You don't have to be a pro-writer. It's absolutely fine if you're a little bit scared (you're not alone!). What matters is that your heart is calling you to make NOW the time that you get your book done - and you're an action-taker, not 'course-collector'.

It's for non-fiction books, not novels, and you have to be open to putting in the effort to go and use the materials we'll be covering, to get the most from your time.

Even if you've already started a book, this Mastermind will still make a huge difference for you in making sure you're writing the right book and tweaking it to make it unputdownable. Plus you'll be creating a launch plan to guarantee your book's success.

Don't Know Me Yet? I'm Clare Josa.

I have been a certified NLP Trainer since 2003, which means I'm an expert in designing courses that work fast - getting you maximum results for minimum effort. It also makes me a pro at decoding the 'user manual' for your brain. 

My prior background in engineering, specialising in Lean Manufacturing and Six Sigma, means that I'm a great strategist with a fluff-free approach and a passion for sharing inspirational how-to that makes changing your life fast, fun and forever. I'm also a certified meditation, mindfulness and yoga teacher, so you get a generous dollop of that, too. My clients call it 'engineer-approved woo-woo'.

As the author of eight books and a regular radio and podcast interviewee, I have helped thousands of entrepreneurs and passionate world changers with overcoming imposter syndrome and getting their world-changing books written, published and launched - so they can make a bigger difference in the world. And I'd love to get to share those strategies with you in this Mastermind.

What's The Investment?

I know you're busy! And I have designed this programme to be in bite-sized chunks so you can fit it in, no matter how full your schedule is.

This is a Mastermind, not a free downloadable cheat sheet, so you will need to invest the time and energy to get the most from it.

But 2 hours per week should be enough for the training and your 'homework', plus however much time you want to spend on writing practice.

It's a solid investment in your future and could save you months of writing the wrong book, so you can grow your business and make a bigger difference in the world.

To do this with me 1:1 would costs £9,995 for four months of support (you can sign up below, if that's what you're looking for). And I only take on a handful of clients for such intensive projects these days (only 2 places left for the whole of 2020). And by doing this Mastermind with fellow business owners, you'll actually get more from it than if we did it 1:1, because the idea-bouncing and feedback you'll get will be invaluable.

You never know, you might even end up writing the forewords for each others' books!

I want to make your Author Mastermind as accessible as possible, whilst still giving you the quality of course and support you deserve.

So the regular price for this 12-month group Author Mastermind programme is just £4,995.

That's less than the cost of a day's 'pick Clare's brain' session with me - something people ask me for regularly, when it comes to writing a book. And you'll get a whole 12 months of working with me, getting answers to your questions, and bouncing ideas with your fellow Masterminders.

And if you join us before 30th June 2019, you get the quarterly 1:1 mentoring sessions with me, which would normally be an extra £995.

Doors are now open to hold your place for 2020, which will start in January, after the New Year Launch season is out of the way!

Spread The Payments

To hold you place on this programme (there are only twelve):

You can make an initial payment of £1,000 today.

Then you're in!

Then you'll pay just £333 per month in 2020, spreading your investment over the year.

Are You Joining Us? We Start In January 2020.

  • Get the full 12-month Mastermind with your six teaching modules, forum / bonus FB group support and group mentoring calls
  • BONUS: 3-hour live online workshop on turning your book into a profitable online course or group programme
  • BONUS: Course - Ditching Imposter Syndrome For Authors (£497 if purchased separately)
  • check
    BONUS: Masterclass - How To 'Magically' Make More Time (usually £97 if purchased separately)
  • check
    BONUS: Course - How To Handle Your Fear Of Haters (£97 if purchased separately)
  • check
    BONUS: Publishing Planner Timeline Cheatsheet

Book Your Early Bird Place Now


Get The Full Mastermind

AND BONUS Mentoring Sessions


Pay £1,000 now and then £333 per month in 2020.

Go 1:1

Get The Mastermind Teaching Modules
PLUS 4 Months Of Fortnightly 1:1 Support 

Includes 2 Full-Day Brainstorming Sessions


Payment Plan Available



I know what it can feel like as you sign up for a programme like this, so I want to make it a zero-risk investment for you.

If at any point in the first 30 days of the programme you find that it is not helping you to write your book, let my team know and I'll give you your money back - no sulks or tantrums!

However, this is not a 'brown banana' guarantee:

You wouldn't take a banana back to the shop for a refund because you forgot to eat it and it went brown. Similarly, I will expect you to have tried the exercises in the programme on for size, with an open mind. You won't be eligible for a refund just because you changed your mind or decided you were too busy (that's why you get my 'how to magically make more time' training!)

Got Questions?

I don't have enough time!

When are the live Q&A sessions?

I can't afford it

I'm not ready to write my book yet - is there any point in doing this Mastermind?

How long do I get access to the training materials?

I'm just launching my business. Is this for me?

I've already started my book - am I too late for this?

Got one that's not covered here? Contact my team for answers.

© Clare Josa | Beyond Alchemy Ltd